Published by Torquebear Admin on Jun 23, 2025
India’s off-road scene is heating up like never before. Whether you're planning weekend getaways through rugged trails or just want a ride that turns heads in city traffic, two names are making waves — the Toyota Hilux and Mahindra Thar ROXX.
While one is an international legend, the other is a bold, home-grown icon with a fresh twist. But which one truly fits your needs, lifestyle, and budget? Let’s dive into this face-off of titans and break it down in a way that speaks to Indian drivers.
The Hilux is known across continents for its durability. It’s a proven workhorse — perfect for long hauls, rural drives, and challenging terrain. If you're into reliability, Toyota’s after-sales service and build quality are a huge plus.
Ideal for: Adventure enthusiasts, business owners in need of a utility vehicle, and those who prefer premium comfort with brute power.
The ROXX kit turns the already-capable Thar into a street and trail dominator. With its Wrangler-inspired body kits, aggressive bumpers, lift kits, and more — it’s tailor-made for off-roaders who love custom style. Plus, it's far more affordable than the Hilux.
Ideal for: Young off-roaders, lifestyle buyers, and anyone looking to stand out without burning a hole in their pocket.
Toyota Hilux delivers 500 Nm of torque, giving you solid low-end grunt perfect for towing or hill climbs. Its suspension setup is more comfortable for long distances but a bit soft on sharp rock-crawling.
Thar ROXX, while lower on torque, is lighter and nimbler. Thanks to the custom Nitrogas suspension kits and steering dampers, the ride becomes surprisingly smooth even on aggressive terrains.
Toyota offers limited personalization in India.
Aftermarket options are available but can be expensive and void warranties.
ROXX is a dedicated off-road customization ecosystem.
You get stylized bumpers, alloy wheels, snorkels, roof racks, LED kits, and winches — all in India and backed by warranty.
No other SUV in this segment offers this level of legal and compatible customisation at this price point.
Hilux has a large cargo bed — ideal for camping, kayaking, or transporting tools.
Thar ROXX, with its compact size and rugged good looks, is more city-friendly and easier to park.
Here’s the bottom line:
Hilux is premium, both in price and comfort.
Thar ROXX is value-driven, focusing on looks, mod potential, and a solid 4x4 core — perfect for the Indian enthusiast who wants more bang for their buck.
If you’re based in metro cities like Delhi, Mumbai, or Bangalore — Thar ROXX will be the head-turner you crave. But if you travel often to remote areas or plan long road trips with gear — Hilux’s toughness and space make it a worthy investment.
Toyota Hilux is available at authorized Toyota dealerships across India.
Mahindra Thar ROXX kits can be ordered online or via performance stores like TorqueBear, which offer installation services and warranty-backed mods.
The Indian off-roading scene is no longer just for hobbyists. With models like the Hilux and Thar ROXX, anyone can step into the world of adventure. Whether you’re drawn to the refined, rugged nature of Toyota or the raw, bold spirit of Mahindra — you now have powerful choices tailored to Indian roads, wallets, and wild hearts.
Jun 23, 2025
May 31, 2025
